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Aitana Bonmatí joins the Gatorade family

Aitana Bonmatí joins Gatorade athlete roster

Football News
Aditya Chaudhuri Aditya Chaudhuri

Spanish footballer and three-time Ballon d'Or winner Aitana Bonmatí has been announced as the newest member of the Gatorade athlete roster.

NBA extends Gatorade partnership

NBA extends Gatorade partnership

The National Basketball Association (NBA) has announced a long-term extension of its partnership with PepsiCo.

NBA News
Aditya Chaudhuri Aditya Chaudhuri
Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

Other Sports
Aditya Chaudhuri Aditya Chaudhuri