F1 Academy has announced a multi-year deal with sports and athleisure brand PUMA ahead of its 2024 season, on-boarding it as an Official Partner.
As per the deal, the German brand will have its livery featured on Ferrari Driver Academy member Aurelia Nobels’ ART Grand Prix car.
PUMA aims to increase female participation in motorsports. To that end, it will supply race gear to the F1 Academy Wild Card entries and drivers racing under a partner livery, while also providing footwear to the F1 Academy staff.
Susie Wolff, MBE, F1 Academy’s Managing Director, commented:
“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.“
Maria Valdes, PUMA’s Chief Product Officer, added:
“PUMA’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.“
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