Formula One has announced a partnership with Disney, which will kick off from 2026.
The partnership will see iconic Disney character Mickey Mouse join forces with the premier motor-racing series through the “Micky & Friends” brand.
Disney and F1 will work on several content activations as well as collaborate on merchandise and fan experiences around the world.
On the partnership, Emily Prazer, Chief Commercial Officer, Formula One, said:
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.“
Tasia Filippatos, Disney Consumer Products President, added:
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.“
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