Formula One has announced a partnership with global luxury fashion brand Louis Vuitton, which is set to take up the role of Title Partner for this year’s season-opening race, the Australian Grand Prix.
Louis Vuitton will also become an Official Partner of F1 as part of the deal. The partnership expansion comes shortly after Louis Vuitton was announced as a Global Partner of F1 on a long-term deal set to kick off with the 2025 season.
As Title Partner for the 2025 Australian GP, Louis Vuitton will enjoy trackside signage and be present at the opening ceremony and on the podium, where the top three drivers set to receive the famous Louis Vuitton Trophy Trunks.
Stefano Domenicali, President and CEO, Formula One, commented:
“We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.“
Pietro Beccari, Chairman and CEO, Louis Vuitton, said:
“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.“
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