F1 onboards French Bloom as alcohol-free sparkling wine partner

Formula One has announced French Bloom, Moët Hennessy’s non-alcoholic brand, as its first-ever official alcohol-free sparkling wine partner.

The deal will see French Bloom’s wines be present at Formula One weekends, starting with the ongoing season, at the Paddock Clubs, the F1 Garage, and other hospitality spaces.

Emily Prazer, Chief Commercial Officer at Formula 1, commented:

“We are delighted to add French Bloom to our ever-expanding list of Moët Hennessy brands partnering with the sport. The addition of French Bloom brings further variety to our hospitality beverages portfolio allowing us to cater for all guests and offer them an elevated real sense of luxury when they attend a Grand Prix.“

Maggie Frerejean-Taittinger, Co-Founder of French Bloom, added:

“We are thrilled to partner with Formula 1 to usher in a new era of celebration—one that looks boldly to the future and is defined by excellence in every detail. Our sparkling cuvées unite centuries of French winemaking savoir-faire with cutting-edge innovation, offering a sophisticated alcohol-free sparkling for those who lead with intention and set the pace for what’s next.“