Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Athletic Club as their sponsors and partners for the 2025/26 season.
Bilbao-headquartered Spanish bank Kutxabank has a long-standing partnership with the club, having been the main sponsor of Athletic Club since 2015.
As part of the deal, Kutxabank’s logo appears on the front of the matchday shirt of Athletic Club’s men’s team.
In April 2025, in a one-of-a-kind deal, the club signed a one-match deal with HBO’s streaming service Max to replace the Kutxabank logo on the front of their shirt, a spot that was then given to the HBO TV show “The Last of Us”.
In April 2023, Manchester-headquartered British sportswear brand Castore signed a multi-year kit sponsorship agreement with Athletic Club. Castore replaced New Balance as the club’s official kit partner.
The seven-year deal is reportedly worth €5 million per season and entails Castore providing training and matchday kits for Athletic Club’s men’s, women’s, and youth squads.
The deal is currently set to run until 2030.
In 2009, Athletic Club signed a partnership agreement with San Miguel, a Madrid-based brewery, bringing it on board as a Premium Sponsor.
In October 2019, Athletic Club announced an event held by San Miguel, where they called their new bar the San Miguel-Athletic Club, which was open for Athletic Club fans from October 17 to 27, 2019, in Moyua Square in Bilbao.
As part of the deal, IMQ provides the Basque club with medical services for their men’s, women’s, and youth teams, also providing support for high-risk injuries and pre-season medical tests.
The two parties last announced an official extension of their partnership in October 2016.
The independent oil and natural gas exploration company has a long-standing partnership with Athletic club. Petronor became the club’s first shirt sponsor when Athletic Club announced their partnership in 2008.
As part of the agreement, the two parties have collaborated to launch several initiatives over the years, like installing solar panels at the club’s facilities and creating an “Athletic-Petronor Energy” community to drive sustainability and reduce carbon footprint.
The two parties have signed multiple extensions over the years to continue their partnership. The club last renewed the partnership in July 2020 to continue fulfilling their sustainability goals.
DIGI Communications is a part of the Romanian telecommunications holding company DIGI Group and operates in Spain, Portugal, Italy, and Belgium.
B2BINPAY, a global cryptocurrency payment provider for merchants and clients, signed a partnership agreement with Athletic Club in 2023.
As per the deal, the brand’s logo has appeared on the left sleeve of the Athletic Club men’s team’s matchday shirt.
In June 2025, B2BINPAY and Athletic Club renewed their association for the 2025/26 season.
Spanish airline company Vueling has served as the official airline partner of Athletic Club since 2018.
As per the agreement, Vueling’s Airbus A320 fulfills the travel needs of the club’s teams.
The two parties last renewed their partnership in April 2024. As per the extension, the Vueling logo is to be present on the front of Athletic Club’s shorts and training kits, while also enjoying brand visibility on press conference microphones and matchday banners.
In December 2024, Vueling unveiled a personalised aircraft for Athletic Club, which sported the club’s crest and images of their players on its outer body.
American non-alcoholic beverage company Coca-Cola has a long-standing partnership with Athletic Club that exceeds more than 50 years. Coca-Cola is an official partner of the Basque club.
Coca-Cola collaborates with the club for promotional campaigns, while also providing support for initiatives that promote sport, sustainability, and fan engagement.
B The Travel Brand provides travel-related services and offers to Athletic Club fans as part of its partnership with the club. The company has been an official partner of the club since 2016.
B The Travel Brand has organised trips for the Athletic Club fans for away games. In collaboration with the club, the company has also launched several offers and discounts for fans.
Bizkaia-based bank BBK (Bilbao Bizkaia Kutxa) has been a long-standing partner of Athletic Club. The partnership between the two first began in 1992. BBK was also one of the principal partners of the club during the 2013/14 season and enjoyed a branding presence on their training gear.
BBK has also been the main sponsor of Athletic Club’s Genuine team, which features players with intellectual disabilities, and has also supported the Athletic Club Foundation in several initiatives. The BBK logo has also featured on the LED boards at the club’s home ground, the San Mamés Stadium.
Athletic Club’s association with EA Sports it’s an extension of the video game company’s partnership with LaLiga, which entails integration of all Spanish top-flight teams in the EA Sports FC video game series.
EA Sports FC (formerly EA Sports FIFA) and LaLiga entered into a multi-year agreement in August 2022, which came into effect from the 2023/24 season. The deal is reportedly worth US$205 million over five years.
This deal has resulted in a complete rebrand of LaLiga, with EA Sports title sponsoring both LaLiga tiers as well as supporting its annual youth tournament (LaLiga Promises), esports offshoot (eLaLiga), and grassroots initiatives.
As part of the title-sponsorship agreement, LaLiga Primera División is known as “LALIGA EA SPORTS”, while the Segunda División is known as “LALIGA HYPERMOTION” — named after the proprietary “HyperMotion Technology” used in EA FC instalments since 2021.
BM Supermercados, a Spanish supermarket chain, is the official supermarket partner of Athletic Club as per their official website.
The deal, signed in April 2021, entails BM Supermercados serving as an official supplier of groceries to the club, providing fresh produce for their players’ diet.
Sorare is a blockchain-based digital collectibles and fantasy football platform developed by French company SORARE SAS.
Athletic Club have sponsorship deals in place with local Toyota and Lexus dealers in the Biscay province (respectively, Toyota Japan Car and Lexus Bilbao) for their mobility needs.
Toyota Japan Car and Lexus Bilbao also sponsor Athletic Club’s women’s first team, with the former’s logo featuring on their matchday shirt.
The two-year deal puts the Kosner logo on the sleeve of the team’s matchday shirt.
Feeberse is a first-of-its-kind social media network completely focused on football content. It was created with the aim of bringing together fans, professionals, footballers, media, and clubs all in one place.
In November 2024, Athletic Club announced a one-year partnership with Feeberse. The agreement entails the Basque club joining the platform and interacting with fans, media, other clubs, and players.
The deal has seen the clinic’s logo feature on the front of the team’s training and pre-match warm-up tops.
Cafés Baqué initially signed a deal with Athletic Club in December 2012 and has since maintained a long-standing partnership with the club in various capacities.
The Biscayan company could brand its product as the official coffee of the club for an initial period of two years. Its logo also enjoyed visibility at the San Mamés Stadium.
In March 2021, Baqué signed an extension agreement with the club. In addition, it became a strategic partner of their charity arm, the Athletic Club Foundation. The company thus makes contributions to the organisation’s projects related to society, culture, sports and academia, training and development, and the environment.
Alzola Basque Water became the official water supplier of all Athletic Club teams in July 2013.
In April 2020, Alzola joined a social initiative called the “Red Cross Response Plan”. In the fight against the COVID-19 pandemic, Alzola Basque Water pledged a donation to the Red Cross for every sale of a Solidarity Box (a box made up of 24 half-litre Alzola water bottles).
Córdoba-based menswear company Silbon signed a partnership agreement with Athletic Club in 2022.
As per the deal, Silbon acts as the off-the-pitch outfitter of Athletic Club’s men’s team and coaching staff on their travels.
The two renewed their partnership in January 2025.
bai & by, a language school for learning English and Basque, is a long-time partner of the club. The first agreement between the two was announced in 2001.
As per the deal, bai & by offers language courses in English and Basque to the club’s executives, players, technicians, and coaching staff, along with exclusive discounts on courses for the club’s members.
100% Natural, a Spanish health and wellness brand, is also an official supplier of Athletic Club.
GemBet, a sports betting and online gaming platform, announced a deal with Athletic Club in May 2025.
As per the agreement, GemBet serves as the Official Asian Betting Partner of the Basque club.
Sleep care company Suit Delux is also an official supplier of Athletic Club and provides the club with customised mattresses, beds, and sofas.
Bilbao-based fashion brand Henry Arroway is an official supplier of the Athletic Club women’s team.
The brand deals in luxury coats and serves as the official off-the-pitch outfitter of the team for events and away trips.
The name Mumbai Indians signifies IPL royalty. A franchise that commands the awe and respect…
It is the biggest clash of the IPL as the tournament’s two most successful sides…
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) has recently signed a new partnership…
WWE has announced a new partnership with The General Insurance, who are providers of flexible…
Sports entertainment and media group beIN has secured the broadcast rights for the FIA World…
American Formula One team Haas has announced a new partnership with D.Energy, who joins the…