Formula One has announced a partnership with Off Season, a sports fashion brand.
The deal has kicked off with a new collection aimed at bringing together the world of motorsport and fashion. The collection, “spanning five women’s and two unisex styles”, is inspired from F1 branding and circuit motifs.
Emily Prazer, Chief Commercial Officer of Formula One, commented:
“We’re excited to collaborate with Off Season on this collection, which brings a fresh and creative perspective for Formula 1 whilst continuing to build our women’s offering. The capsule highlights the further integration of Formula 1 in the lifestyle space and creates another touchpoint for fans and new audiences to interact with the F1 brand off track.”
Kristin Juszczyk, Off Season Co-Founder, added:
“With this collection, I wanted to capture the energy and precision of Formula 1 while still celebrating femininity and individuality. We wanted to translate that race-day intensity into fashion-forward pieces that feel dynamic, versatile and true to our design DNA.”
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