Futbol Club Barcelona have joined forces with Daka, a 2015-founded Chinese trading card publisher, in a three-season deal which makes it an official regional partner of the club in China until June 30, 2025.
The cooperation aims to strengthen the Barça brand in the region and increase their accessibility to Chinese supporters. To help the fans better understand their football idols, Daka and Barça will collaborate on producing collectable cards signed by the players and digital content.
With this partnership, Daka’s advantages include the creation of audio-visual and digital content with Barça, access to player shirts to create an exclusive product that will be sold to fans alongside the trading cards, and brand visibility on the virtual LED boards around the pitch that viewers in China will see during the broadcast of the matches.
Commenting on the agreement, Bryan Bachner, FC Barcelona’s APAC & AMERICA Global Managing Director, said:
“We are very proud to be able to collaborate with Daka in the creation of unique Barça collectibles, experiences and products aimed at our fans in China. FC Barcelona has a great fan base in the mainland and, in our continual effort to connect and engage with them, our club is fortunate to have a partner like Daka, who share a like-minded approach to reach our passionate fans and that can create unique, one of a kind experiences for them. The China market is precious for the Club and this partnership with Daka underlines the vitality and dynamism of our mainland project.“
Kenny Yang, Daka’s General Manager, also added:
“It is a great honour to become a member in the big family of FCB. We will pass on every piece of love by making an effort to create brand new collections of Barça. As one of the most popular football clubs, Barça has an extraordinary influence in China. Therefore, it is a mission carried by DAKA as well as Barça to improve the interactions and increase the communications between Barça and the great fans in China.“
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