FC Porto sign shirt sponsorship deal with Betano

Kaizen Gaming’s sports betting brand Betano has signed a four-year main shirt sponsorship deal with Primeira Liga champions FC Porto. The club ended their ten-year partnership with Altice, replacing its logo with Betano’s in front of their first-team and B-team shirts. 

Porto president Jorge Nuno Pinto da Costa has confirmed that Altice’s MEO pay-TV brand will remain a partner without indicating what the implications are regarding fees. 

This deal is a step up for Betano from being the official betting sponsor of Porto for the 2021-22 season, while the party’s initial partnership also included the front-of-shirt agreement for the club’s handball team. Betano also has shirt sponsorship deals with Sporting Lisbon and Benfica, the latter of which is just for sleeve inventory.

Commenting on the new deal, Port President, Jorge Nuno Pinto da Costa, said:

“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention.

“It is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best.”

George Daskalakis, Kaizen Gaming Chief Executive, also stated:

“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level is a day of celebration for all of us at Kaizen Gaming.

“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”