Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will launch a series of limited-edition products to celebrate the partnership.
Peroni Nastro Azzurro 0.0% will also be working with the Ferrari Challenge Trofeo Pirelli racing game.
Frédéric Vasseur, Team Principal, Scuderia Ferrari, said:
“We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands represented in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0% , which I’m sure will prove to be a great success for both parties.“
Paolo Lanzarotti, CEO, Asahi Europe & International, added:
“We are incredibly proud to launch our new partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.“
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