FIA signs new deal with AlphaTauri

The Fédération Internationale de l’Automobile (FIA) has signed AlphaTauri as its Official Clothing Partner on a three-year deal. AlphaTauri will also serve as an Official Partner to the FIA Prize Giving Ceremony. 

With this partnership, the Italian company aims to “transform the way FIA staff experience their roles while ensuring they maintain a distinctive and stylish presence.”

Mohammed Ben Sulayem, FIA President, commented:

“The FIA has always been a pioneer in leveraging technology and innovation to enhance the world of motorsport. Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide. This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri’s innovative approach and dedication to fashion make them the perfect partner.“

Ahmet Mercan, AlphaTauri CEO, added:

“Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion. This partnership is a significant step and we are proud to equip the FIA staff with our products that not only reflect our commitment to style but also our dedication to enhancing convenience through our designs.“