FIFA extends AB InBev partnership days ahead of World Cup 2026

The Fédération Internationale de Football Association, the world football–governing body, has announced an extension of its partnership with global brewer AB InBev, which thus becomes the Official Beer Sponsor of the FIFA World Cups until 2030.

The partnership will cover the 2026 FIFA World Cup, the 2027 FIFA Women’s World Cup, and the 2030 FIFA World Cup. The extension will take the partnership beyond the 40-year mark, with AB InBev brands enjoying extensive branding exposure at the tournaments as well as hosting unique fan engagement activities.

The 2026 FIFA World Cup will be the first-ever 48-team edition of the quadrennial event and gets underway on June 11, 2026, with the final scheduled for July 19, 2026. The tournament will be held across Canada, Mexico, and the US.

Gianni Infantino, FIFA President, commented:

“We are thrilled to have extended our iconic partnership with AB InBev, the world’s leading brewer, beyond this year’s game-changing FIFA World Cup. AB InBev has helped elevate FIFA’s tournaments and events since 1986, and even before a ball has been kicked here in North America in 2026, we are delighted to confirm that it will continue to work with us during a period that will see the world unite in celebration of the centenary of the FIFA World Cup and women’s football taken to epic new heights.”

Michel Doukeris, CEO, AB InBev, said:

“The FIFA World Cup is the world’s biggest sporting event, capturing the attention of billions of fans. For 40 years our brands have been at the centre of these celebrations, reinforcing beer’s strong connection to the culture of sport. We’re excited to continue our partnership with FIFA, creating more unforgettable moments of cheers for fans everywhere.”