Serena Williams teams up with Factor

Tennis icon Serena Williams has announced a partnership with Factor, a ready-made meal delivery service.

The partnership will see Williams headline various campaigns, advertisements, and initiatives for Factor across the brand’s social media platforms.

The partnership also was celebrated with the launch of the “Serena Williams x Factor” collection, which features a weekly rotating selection of meals personally chosen by Williams herself, who will curate a fresh selection of her top picks, featuring high-protein, nutrient-dense meals, and GLP-1-friendly options.

On her team-up with Factor, Serena Williams commented:

“I’ve always been intentional about what I eat because performing at the highest level starts with taking care of yourself. Factor makes eating well easy with meals made from real ingredients that are ready when I am. As a busy mom and athlete, having that kind of quality and convenience is something I truly value.”

Christopher Stadler, Chief Marketing Officer at Factor, added:

“Serena Williams is one of the greatest athletes of all time, but what makes her the perfect partner for Factor goes far beyond her accomplishments on the court. For Serena, compromising on quality has never been an option. She brings a relentless commitment to the highest possible standards in everything she does. Factor was built on that same belief, and our new campaign is challenging people to expect more from their plate and showing that real food can be both convenient and delicious.”