Wimbledon signs multi-year Sportradar extension

Global sports technology company Sportradar Group has announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with the All England Club for The Championships, Wimbledon.

The partnership will see Sportradar continue the exclusive global distribution of official data and AV betting rights of Wimbledon, covering both the main draw and the Qualifying Competition of The Championships.

Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, commented:

“We are pleased to extend our relationship with Sportradar and establish our first direct agreement for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”

Moritz Gloeckler, EVP Rights and Strategic Projects Sportradar, added:

“The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”