Radamel Falcao becomes Skechers ambassador

Colombian footballer Radamel Falcao has been revealed as an official brand ambassador for Skechers in Latin America.

As per the deal, the 40-year-old Millonarios forward will sport Skechers boots on the pitch and headline the brand’s lifestyle and performance campaigns in the region.

On his team-up with Skechers, Falcao said:

“Skechers is a brand that represents what I look for both on and off the pitch: excellence, comfort, and a commitment to performance, without overlooking fundamental values for me and my family such as authenticity, well-being, and closeness. From the moment I tried the Skechers Football boots, I felt they were made to compete at the highest level. I am very happy to represent this brand in Colombia and across Latin America, and I hope to continue building a legacy that inspires new generations of young people to pursue their dreams, leave a mark, and work with discipline.”

Cristián Donghi, Country Manager, Skechers Colombia, Chile, and Peru, said:

“Falcao is a legend not only for Colombia, but for all of Latin America. Falcao is a symbol of perseverance, professionalism, and discipline—values that align with Skechers. We are very happy to have not only him, but his entire family as brand ambassadors. Off the pitch, his influence resonates with all those who strive for excellence in every aspect of their lives. And on the pitch, he represents a bridge between the heritage of football and new generations of fans in the region who follow him.”