Here, we look at the organisations serving as the official sponsors and partners of the 2025 FIFA Club World Cup.
Coca-Cola has a long-standing partnership with FIFA, with the two having first collaborated on the 1978 World Cup. Since then, Coca-Cola has been actively involved in FIFA events, enjoying brand visibility during World Cup matches.
As part of the CWC deal, Coca-Cola is to carry out brand activations in all host cities across the US.
In November 2024, American-Belgian brewing company AB InBev announced its partnership with the 2025 Club World Cup, which made its pale lager brand Budweiser the official beer of the tournament.
AB InBev has partnered with FIFA for almost four decades. As part of the CWC deal, the two are to create brand experiences and activations during the tournament. Budweiser is also the official presenter of the “Player of the Match Award” for every CWC game.
In December 2024, American financial institution Bank of America announced its association with the 2025 Club World Cup, coming on board as an Official Partner.
As part of the deal, Bank of America is to engage with the global football fan base, deepen client relationships, and “deliver positive economic and social impact in the communities in which the bank’s teammates and clients live and work.”
Bank of America is also set to serve as the Official Bank Sponsor of the 2026 FIFA World Cup.
With this deal, Hisense aims to build on its existing partnership with FIFA. The partnership entails tech-driven fan engagement both on and off the pitch.
In May 2025, VISA, a San Francisco–headquartered American financial services provider, was announced as the official payment technology partner of the 2025 Club World Cup.
VISA has maintained a partnership with FIFA since 2007. For this tournament, VISA is to carry out brand activations and “amplify the fan experience through unique programs”.
The partnership designates Motorola Mobility as the official mobile phone partner of the 2025 Club World Cup. As partners, Lenovo and Motorola Mobility are to provide the required hardware, services, and solutions to FIFA and all 32 teams in the competition. This includes PCs, tablets, workstations, and Motorola smartphones.
Lenovo and Motorola are to also have on-site visibility, including logo and content display on field-level LEDs and stadium video boards before, during, and after matches. Additionally, pitchside content is to be produced using Motorola’s latest Moto Razr smartphones.
Qatar Airways is the flag carrier of Qatar and headquartered in Doha. In June 2025, it was announced as the Official Airline Partner of the 2025 Club World Cup.
The partnership entails Qatar Airways offering fans exclusive experiences at the tournament, with its branding featuring prominently throughout the month-long event.
The Public Investment Fund is Saudi Arabia’s sovereign wealth fund. In June 2025, it announced a Club World Cup–focused partnership with FIFA.
The partnership aims to grow the PIF’s footprint worldwide and entails “opportunities for young people, supporting FIFA in its efforts to engage and inspire at a grassroots level.”
Headquartered in London, DAZN is a British over-the-top sports streaming and entertainment platform. It December 2024, it was confirmed as the sole broadcaster of the 2025 FIFA Club World Cup.
As per the agreement, live broadcasts of every game at the tournament are available for free worldwide on the DAZN website and apps.
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