FIFA inks deal with TAB NZ for Women’s World Cup

Racing and sports betting company TAB NZ has been announced as an Official Supporter of the FIFA Women’s World Cup 2023, following a partnership agreement with FIFA. 

The partnership is a historic one, as it is the first-ever gambling company to be joining the event as a sponsor.

The deal will see TAB NZ gain branding visibility across the venues in New Zealand, where the World Cup will be held, which are: the Forsyth Barr Stadium (Dunedin), Eden Park (Auckland), Waikato Stadium (Hamilton) and Wellington Regional Stadium (Wellington). The firm will also create fan engagement activities both before and during the tournament. 

Luis Rodriguez, FIFA’s Head of Partnership Development, said:

“We are pleased to welcome TAB to our expanding family of supporters and sponsors for this year’s ground-breaking FIFA Women’s World Cup. Hosting the world’s biggest women’s sporting event provides an excellent platform to engage football and sports fans across Aotearoa New Zealand, and with TAB having significant plans in this space before and during the tournament, we welcome their support in generating even more hype in one of our host countries.“

TAB NZ released a statement, which read:

“This continues our TAB’s long and proud history of supporting New Zealand sport, with more than 20 years improving the odds for New Zealand football, and millions of dollars every year invested back into grassroots and competitive Kiwi sport. This year’s FIFA Women’s World Cup Australia & New Zealand 2023 – the largest women’s sporting event in the world – is proof that for many, football is life. This tournament has the potential to turbocharge women’s football in New Zealand, by bringing the world to Aotearoa, growing the local football community, and making football more accessible for all.

“We’ve always been focused on nurturing the future of sport, and with the potential of the tournament to generate massive growth in participation for women’s football in New Zealand, it’s a natural fit for TAB to be an Official Supporter for New Zealand of the FIFA Women’s World Cup 2023.”