FIFA joins hands with CONCACAF

FIFA and CONCACAF, North and Central America and the Caribbean’s football-governing body, have joined forces for a unique sponsorship-based strategic partnership. 

The partnership will see the two organisations “jointly promote and market partnership opportunities for selected national team competitions” as they prepare for the FIFA World Cup 2026, which will be held in the US, Canada and Mexico, all of whom are CONCACAF members. This partnership will also have all upcoming CONCACAF tournaments standing a chance to be offered to potential sponsors alongside the World Cup. 

The competitions which will be included in the packages offered to the brands along with the World Cup are:

• Concacaf W Gold Cup (February – March 2024)

• Concacaf Nations League Finals (2023-24 and 2024-25)

• Concacaf Gold Cup (2023 and 2025)

Romy Gai, Chief Business Officer, FIFA, commented:

“The FIFA World Cup 2026 will be unique in terms of the impact it’ll have not only on the host countries, but also on the entire CONCACAF region and the whole world. Three countries, 16 cities, 48 teams and 104 matches will provide the biggest sporting platform yet, of a scale never seen before. This collaboration between FIFA and CONCACAF will enrich the thrilling journey for North American fans, local communities and for football even further – as we build towards the FIFA World Cup 2026, the greatest show on earth.“

Heidi Pellerano, Chief Commercial Officer, CONCACAF, added:

“Over the next three years, CONCACAF will deliver a compelling range of men’s and women’s international competitions and an entirely new club ecosystem, both of which will showcase the very best of football from across our wonderful region. We have Nations Leagues, Gold Cups, the new Champions Cup and more, and this presents a tremendous opportunity for brands and potential sponsors to be part of a series of major football events in the region ahead of the biggest World Cup ever in 2026. I want to thank FIFA for its cooperation in this ground-breaking partnership.“