The Fédération Internationale de Football Association (FIFA), the world football–governing body, has partnered with Lenovo and Motorola Mobility for the upcoming Club World Cup.
Motorola Mobility—a Lenovo brand—comes on board as the Official Smartphone Partner of the 2025 FIFA Club World Cup. The deal will see Motorola work on various fan engagement campaigns and leverage the tournament’s global platform to promote its brand.
Both Lenovo and Motorola Mobility will enjoy matchday signage through LED screens and stadium video boards. They will also provide FIFA with “essential hardware, services, and smart solutions” to all the teams, which will include AI PCs, tablets, and workstations. Additionally, Motorola will supply smartphones to support tournament operations, help with content capture and collaboration, and provide on-ground support throughout the competition.
Mattias Grafström, Secretary General, FIFA, said:
“The inaugural FIFA Club World Cup will mark a new era in global club football – one that is inclusive, innovative and more connected than ever before. We’re delighted to have Motorola and Lenovo joining us for this groundbreaking tournament. Their world-class technology and global perspective will help elevate the experience for fans, teams and other stakeholders.“
Sergio Buniac, President of Motorola Mobility, added:
“Motorola is proud to support this new global club football landmark with smarter technology. The FIFA Club World Cup 2025 represents an incredible opportunity to showcase not only the world’s best football clubs, but also the transformative potential of innovation. Through our infrastructure, devices – from smartphones to Lenovo PCS & servers, and services, we’ll help FIFA deliver a globally inclusive tournament for fans around the world.“
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