FIFA partners with Yadea

Electric two-wheeler brand Yadea has been roped in by FIFA as an Official Asia-Pacific FIFA World Cup 2022 Regional Supporter.

The partnership will see Yadea gain in-stadium advertising along with gaining the rights to the tournament’s designations and official marks.

Also read: FIFA Men’s World Cup Qatar 2022 Sponsors

Zhou Chao, President of High-end and Overseas Business Group of Yadea, commented:

“We are proud to be the Official Asia-Pacific FIFA World Cup 2022 Regional Supporter. The essence of the FIFA World Cup 2022™ are also part of Yadea’s DNA – the pioneering spirit, the perseverance to reach beyond limits, and the strong willpower that conquers challenges ahead. We are glad to take this opportunity to connect with our young audiences and reinforce those values which drive Yadea. Through the FIFA World Cup Qatar 2022, Yadea will build its brand awareness in the region and engage the passionate football fans here.“

Nick Brown, FIFA Director of Commercial Partnerships, added:

“It is a delight to welcome Yadea once again to FIFA’s commercial programme for the FIFA World Cup. The energy, quality and youthfulness of their brand and products connects strongly with our tournament values and fans, and will help us connect with this important market even further.“