Football News

FIFA ropes in Betano as partner for the World Cup

Multinational operator Kaizen Gaming’s sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and FIFA.

The partnership will see Betano work on engaging and exciting fan activities around the world during the ongoing FIFA World Cup in Qatar. The partnership will be mainly focused across Europe. Betano currently operates in the following European countries: Bulgaria, Romania, Portugal, Germany and the Czech Republic.

George Daskalakis, Co-founder and CEO, Kaizen Gaming, commented:

We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe.

Luis Rodriguez, Head of Partnership Development, FIFA, said:

FIFA and Betano have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region. On the eve of the FIFA World Cup, this is an exciting announcement as we enter a new industry.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

F1 2026: British Grand Prix Qualifying Recap

Kimi Antonelli untouchable as Mercedes youngster takes pole in Silverstone Kimi Antonelli picked up his…

1 day ago

Giannis Antetokounmpo teams up with Superpower

NBA champion and two-time NBA MVP Giannis Antetokounmpo has been announced as the first-ever Global…

1 day ago

Sheffield United signs long-term deal with Fanatics

English football club Sheffield United has announced a new five-year partnership with licensed sports merchandise…

1 day ago

Sheffield United joins forces with Joseph Bathrooms

English football club Sheffield United have announced a new partnership with bathroom specialists, Joseph Bathrooms,…

1 day ago

West Ham United renews partnership with BOYLE Sports for shirt sponsorship

Premier League club West Ham United have announced a partnership renewal of their agreement with…

1 day ago

Mexico vs England | FIFA World Cup 2026- Round of 16 | Preview and Predictions

Here, we present our preview and prediction for the Round of 16 game between Mexico…

1 day ago