Multinational operator Kaizen Gaming’s sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and FIFA.
The partnership will see Betano work on engaging and exciting fan activities around the world during the ongoing FIFA World Cup in Qatar. The partnership will be mainly focused across Europe. Betano currently operates in the following European countries: Bulgaria, Romania, Portugal, Germany and the Czech Republic.
George Daskalakis, Co-founder and CEO, Kaizen Gaming, commented:
“We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe.“
Luis Rodriguez, Head of Partnership Development, FIFA, said:
“FIFA and Betano have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region. On the eve of the FIFA World Cup, this is an exciting announcement as we enter a new industry.“