FIFA ropes in Booking.com for Women’s World Cup 2023

Travel fare aggregator website Booking.com has been announced as the Official Online Travel Sponsor of the FIFA Women’s World Cup 2023.

The partnership will see Booking.com assist fans with accommodation during the ongoing tournament, which is being held in Australia and New Zealand. 

Arjan Dijk, Chief Marketing Officer and Senior Vice President at Booking.com, commented:

“Football is the world’s number one passion, and when combined with the excitement and adventure of travel, the FIFA Women’s World Cup Australia and New Zealand will create the perfect synergy for memorable experiences that last a lifetime. We’re excited to play a role in inspiring travellers and making it easier for everyone to book their accommodation through our user-friendly app that helps turn bucket list dreams into reality.“

Sarai Bareman, Chief Women’s Football Officer, FIFA, added;

“We are thrilled to welcome Booking.com to our family of tournament sponsors and supporters ahead of the greatest FIFA Women’s World Cup ever. Fans from over 150 different countries of residence are bound for Australia and New Zealand over the next month to support their team and the tournament, and with Booking.com at their fingertips, many will be able to find great accommodation options throughout their stay.“