FIFA teams up with Optus for Women’s World Cup

Australian pay-television service Optus has signed a new partnership with FIFA, joining as an Official Supporter of the upcoming FIFA Women’s World Cup Australia & New Zealand 2023. 

The deal entails Optus promoting “its range of telecommunications services, alongside leveraging Optus Sport as an Official Broadcaster for all 64 games” of the 2023 World Cup, scheduled to be held from July 20 to August 20.

Cam Luby, Head of Consumer Marketing at Optus, commented:

“The FIFA WWC 2023 will be the ultimate celebration of the extraordinary talent in the women’s game. World-class athletes will perform on the global stage, making history in the biggest women’s sporting event ever. For young Australians especially, it’s where inspiration will start, and possibilities will be raised. It’s a privilege to be recognised as both an official supporter and broadcaster of the FIFA WWC 2023.“

Fatma Samoura, FIFA Secretary General, said:

“Their [Optus’] commitment to women’s sport and their role as an official supporter and broadcaster demonstrates their dedication to promoting gender equality and inspiring millions around the world. Together, we will showcase the incredible talent and passion of the women’s game, leaving a lasting impact on generations to come.“

Stephanie Catley, Australia international and an Optus ambassador, added:

“This is the biggest moment in sport in Australia since Sydney 2000. I remember watching those as a kid and getting so much inspiration from those athletes. Women’s football has been on the rise for years and this is the pinnacle moment in women’s sport in Australia. People should watch the best players in the world play on home soil.“