Formula E inks new deal with Google Cloud

Multi-year partnership signed

Formula E has announced a multi-year AI and technology partnership with Google Cloud. The deal will see Google Cloud become the electric motor-racing series’ Official Cloud Technology Services Partner and Official Cloud Security Partner. Google Cloud will help Formula E to enhance their capabilities through their supercharging performance with generative AI, the enhance fan engagement activities, enhanced cybersecurity and will also work to expand Formula E’s GENBETA programme which works towards enhancing safety, performance, innovation and sustainability in motorsport. 

Jeff Dodds, Chief Executive Officer, Formula E, commented,

“We’re thrilled to announce an enhanced multi-year partnership with Google Cloud that will not just increase our technological capabilities, but enhance our broader growth and evolution as a championship. Partnering with one of the most forward-thinking companies in the world will deliver a step-change for the series in how we’re able to continue producing some of the most exciting and innovative racing in the world. Building on previous successes and world records with the GENBETA innovation project, new technology and solutions developed alongside Google Cloud will further enhance the performance and potential of our race cars, providing even faster, closer and more action-packed racing for our fans. With continued growth of the series and an ever growing fanbase of nearly 400 million, it is no surprise that our new and longstanding partner portfolio is seeing increasing value in one of the most innovative and fast-growing sports on the planet.”

Tara Brady, President, Google Cloud EMEA, added,

“With Google Cloud’s gen AI tools and advanced data analytics, including our Vertex AI platform and Gemini models, we’re helping Formula E supercharge innovation in motorsport. Together, we’re pushing the boundaries of sustainable racing, redefining what’s possible on and off the track.”