Formula E teams up with Levy Merchandising

Formula E has announced a new multi-year partnership with Levy’s retail arm, Levy Merchandising, who will join Formula E as their Exclusive Global e-Commerce Supplier and Licensed Product Rights Holder. The partnership will see Levy Merchandising take charge of Formula E’s global digital retail operations and will manage the e-commerce rights for official licensed products and teamwear. Levy Merchandising will also be launching an exclusive Formula E fanwear collection as part of the deal.

Sanjay Shivaram, Brand Licensing  Retail Director, Formula E, commented,

“We’re committed to working with businesses who support our mission and values. Our ecommerce offering experience is an important fan touchpoint with Formula E, which is why we’re pleased to be partnering with Levy Merchandising to elevate our e-commerce offering, giving our fans the bespoke retail experience they expect, while also delivering on purposeful innovation and creativity.”

Vinny Clark, CEO of Levy Merchandising, said,

“The ethos of the Formula E brand aligns perfectly with ours at Levy Merchandising, as two progressive brands with disruptive mindsets. We believe world-class merchandising must be delivered with world-class responsibility – Formula E leads in using sport as a powerful force for positive change and we are excited to push this message forward together, while providing the premium, customised e-commerce experience that fans deserve.”