Formula E nets Cooper.co partnership

Cooper.co becomes Formula E’s Official Digital Asset Services Partner.

Institutional digital asset custody and trading solutions provider Copper.co and Formula E have announced their new partnership. The multi-year deal will see Copper.co join as the Official Digital Asset Services Partner, with the partnership getting underway with the Diriyah E-Prix on January 28 and 29.

The partnership will see Cooper.co receive trackside branding, especially in cities such as Berlin, Jakarta, London and New York. Additionally, it will also collaborate with Formula E on digital assets.

Jamie Reigle, Chief Executive Officer, Formula E, commented:

“We are excited to welcome Copper as a new partner of the ABB FIA Formula E World Championship. The international growth of our sport during the past seven seasons mirrors Copper’s formidable progress since it was founded less than four years ago.

“Both Formula E and Copper are successfully challenging conventions and we share a passion for the potential of innovation and technology to redefine the future of our industries.

“We look forward to collaborating with Copper’s team to create special experiences for our fans and to showcase the digital asset technology they have built, with tenacity for progress that mirrors our own.”

Dmitry Tokarev, Chief Executive Officer at Copper, added:

“With every race, Formula E showcases the forefront of technological innovation in motor racing and electric mobility. Copper is doing the same, providing technical innovation for the next generation of assets and trading.

“We want everyone to benefit from the market-leading tech we have built as digital assets, and the diverse applications of the underlying blockchain technology, take their place in the mainstream.”