Formula One announces first-ever exhibition

Formula One has announced a partnership with global production company Round Room Studios, which will see the two parties collaborate together to produce a one-of-a-kind international travelling exhibition and immersive experience that will cover the past, the present, and the future of the Formula One World Championship. Round Room Studios will be working with global strategic investments firm Manhattan West to design and produce the Formula One exhibition.

The exhibition will have historic artefacts, new commissions, and access to film archives which will provide the audiences with an immersive and interactive journey through the history of the pinnacle of motorsports. 

Brandon Snow, Managing Director, Commercial, Formula One, said:

“Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do. The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport.

“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before. This will be a destination for every fan and we’re grateful to the many organisations and personalities from across Formula 1 that have contributed to this spectacular new show.“

Tim Harvey, Lead Producer & Managing Partner at Round Room Studios, added:

“The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.

“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait!“

The inaugural Formula One Exhibition’s details, including dates, venue and ticket-sale dates, will be announced in autumn 2022.