Formula One expands Workday partnership

Formula One has renewed and expanded its partnership with enterprise cloud applications provider for finance and human resources, Workday.

The multi-year renewal will see Workday serve as a Regional Partner of Formula One. Workday will also have its content displayed across various Formula One channels, which will include trackside branding during the European races. Workday will continue to work with Formula One as it aims to find new ways to digitally accelerate its business functions and also utilise the full power of its talent.

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Brandon Snow, Managing Director, Commercial at Formula One, commented:

“In F1, our supremely talented group of people are what makes the sport the success it is, and that’s down to their ability to make quick, smart decisions in key moments. It’s vital we are able to provide them with the premium service that Workday offers, whilst also showcasing what Workday can do to our engaged audience, whether that’s business-to-consumer or business-to-business. Our extended and expanded partnership will continue to see us use our unique platform to promote our shared values.“

Christine Cefalo, CMO, at Workday, added:

“At Workday, we understand that adaptability in real time is critical to organisational success – especially in this fast-paced environment. Our renewed and expanded partnership with F1 further underscores the ongoing importance of informed decision-making, not only in the racing world but for a changing world.“