Red Bull net Hard Rock partnership

Austrian Formula One team Red Bull Racing have announced a new partnership with world-renowned music and entertainment brand Hard Rock.
The multi-year partnership will see Hard Rock join as the Official Team and Viewing Partner and work with Red Bull to create immersive, inspiring and exhilarating experiences for the fans during race weekends. The Hard Rock branding will also be visible on the Red Bull car and the race-suits of their drivers.

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Speaking about the partnership, Christian Horner, CEO and Team Principal, Oracle Red Bull Racing, commented:
“Oracle Red Bull Racing is committed to bringing the excitement of Formula One to as many people as possible, all over the world, and this agreement with Hard Rock is a landmark for the Team. It gives us the opportunity to provide our fans with some incredible experiences, and in turn it plugs the Hard Rock brand directly into a fan base that is expanding at an exceptional rate.
“F1’s popularity has grown exponentially in recent years, especially in the US. Oracle Red Bull Racing is at the forefront of that explosion in interest in America, and now with Hard Rock International on board we can look forward to giving those fans an even more intense, immersive and engaging F1 experience.”

Jim Allen, Chairman of Hard Rock International, added:
“Hard Rock is thrilled to partner with Oracle Red Bull Racing and their culture of winning both on and off the track to bring more dynamic entertainment experiences to our fans around the globe. This partnership represents our ongoing commitment to collaborations with the best in class in sports, music and entertainment, while connecting with the next generation of fans from around the globe.”