Formula One signs new deal with Fanatec

Formula One has announced a new multi-year partnership with CORSAIR’s brand, Fanatec, who will not only continue on as an Official Sponsor of the F1 Sim Racing World Championship but the new licensing partnership will see Fanatec launch new licensed products and also design F1 licensed sim racing hardware, including steering wheels, and limited-edition products. Licensed Fanatec hardware will also be present at all official F1 Sim Racing live events.

Emily Prazer, Chief Commercial Officer at Formula One, commented,

“Fanatec has played a pivotal role in elevating the competitive standard of our F1 Sim Racing ecosystem, and this extension marks an exciting step forward in our successful relationship. By bringing officially licensed hardware even closer to the technology used in Formula 1, we’re giving our audience a more authentic and accessible way to experience the sport. With Fanatec supporting the F1 Sim Racing World Championship and powering fan experiences at all our Grands Prix, we’re strengthening the connection between virtual and real?world racing and opening up even more opportunities for fans to engage with our sport.”

Thi La, Chief Executive Officer at CORSAIR, said,

“Sim racing has become a vital part of the wider motorsport culture, and Formula 1 has been instrumental in that progression. The Fanatec and F1 partnership means we can keep raising standards for competitive play and fan engagement, bringing officially licensed F1 products to more players and more events around the world.”