Aditya ChaudhuriThis article contains information about the organisations enjoying branding presence across the assets of MoneyGram Haas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season.
Haas Automation
In 2014, North American computer numerical control (CNC) machine tool builder Haas Automation entered the Formula One world with their own team.
The Haas F1 team, backed by Ferrari-powered engines, made their debut in the 2016 F1 season.
MoneyGram
In October 2022, Haas F1 announced digital P2P payments solutions provider MoneyGram as their Title Sponsor, with the multi-year partnership getting underway from the 2023 season.
The partnership sees the team officially called “MoneyGram Haas F1 Team”, with the MoneyGram branding present on the Hass car livery and a host of other team assets.
Alpinestars
In their debut season in 2016, Haas F1 partnered with Italian racing products manufacturer Alpinestars.
Since then, the partnership has seen Alpinestars serve the team as their Official Technical Wear Partner. Alpinestars provides Haas drivers and pit-stop crew with racing apparel and equipment.
Pirelli
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Haas F1.
Schuberth
German safety helmet producer Schuberth has been a long-time partner of the American racing team. It currently provides helmets to the Haas pit crew during the F1 season.
Champagne Taittinger
French champagne house Taittinger was announced as a partner of the American team in May 2021.
The partnership sees Taittinger enjoy branding rights across various Haas F1 assets.
Tricorp Workwear
Dutch work wear brand Tricorp Workwear was announced as the Official Team Kit Supplier of the Haas team in February 2022.
The partnership sees Tricorp provide the Haas drivers, staff, and other team members with kits. The deal also covers the Haas F1 esports team, with Tricorp also creating merchandise for Haas fans.
Palm Angels
Haas F1 partnered with Italian luxury fashion brand Palm Angels in November 2022, the latter becoming the Official Entertainment Partner of the team in the process.
The partnership, having kicked off in 2023, entails Palm Angels and Haas working on activations during the Italian, Miami, and Las Vegas Grands Prix. The Palm Angels branding is also featured on the Haas race cars, driver overalls, garage, hospitality lounges, and different channels.
OAKBERRY
OAKBERRY, the largest açaí brand in the world, was roped in as an Official Partner by the Haas F1 team in November 2022.
The partnership puts the OAKBERRY branding on the Haas race car as well as on the overalls of their Official Test and Reserve Driver, Pietro Fittipaldi.
The two parties signed a partnership extension agreement in March 2023, as per which the OAKBERRY branding features on the inside front wing end plates of the Haas race car and on Fittipaldi’s overalls. The team’s drinking bottles and additional merchandise also have OAKBERRY branding.
HaasTooling.com
HaasTooling.com provides customers with a wide range of high-performance, high-value cutting tools, toolholders, and workholding products. It has been an Official Partner of the Haas team since 2020.
The partnership puts the HaasTooling.com branding on various team assets.
Chipotle Mexican Grill
Chipotle Mexican Grill was announced as an Official Sponsor of the Haas team in February 2023.
The partnership sees the two parties work on digital activations, with special focus on the US races. Additionally, the Chipotle Mexican Grill logo is present on the nose and side of the Haas race car as well as on their driver race suit and other team apparel.
TravisMathew
California-based lifestyle apparel brand TravisMathew was announced as Haas F1’s Official Travel Kit and Luggage Supplier in February 2023.
The partnership sees TravisMathew provide the team with lifestyle apparel, footwear, and branded luggage and backpacks.
MGM Resorts International
Global entertainment firm MGM Resorts International was announced as an Official Partner of the American Formula One team in June 2023.
The partnership sees MGM Resorts gain branding presence on the steering wheel of the Haas race car in Monaco, Singapore, and at the two US Grands Prix in Austin and Las Vegas. Additionally, MGM Resorts enjoys branding presence across Haas’ social media channels.
New Era
In November 2023, Headwear and lifestyle brand New Era was announced as Haas F1’s Official Headwear Partner on a multi-year deal starting with 2024 F1 season.
The deal entails New Era providing the team with headwear, including an essential line of driver headwear.
Play’n GO
A Swedish entertainment provider to the casino industry and creator of online casino games, Play’n GO inked a multi-year partnership agreement with Haas in November 2023.
The deal puts the Play’n GO logo on the Haas race car and driver race suits.
