Formula One inks new deal with Paramount+

Formula One has announced a new multi-year partnership with subscription service Paramount+. The partnership will see Paramount+ join as an Official Partner of F1.

The deal will see Paramount+ content made available to fans at F1 events around the world, with hit Paramount+ shows, movies and characters taking centre stage inside Fan Zone areas.

Additionally, Paramount+ branding will be present on track along with physical trackside signage and digital sponsorships at Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.

Also read: Formula One Sponsors 2023

Brandon Snow, Managing Director of Commercial at Formula One, commented:

“This partnership exemplifies Formula 1’s ongoing commitment to exploring new avenues to help promote the sport and appeal to new audiences.

“Paramount+ and the content on its platform are hugely popular and like F1 has experienced rapid growth in recent years. Together, we will use our global platforms and collective expertise in entertainment to further enhance the fan experience and take both Formula 1 and Paramount+ to new levels.“

Marco Nobili, Executive Vice President and International General Manager at Paramount+, said:

“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally. Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide.

“Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.“