Formula One inks partnership with PacSun

Formula One has announced a multi-year partnership with youth retail clothing brand Pacsun.

The partnership will see the launch of a new merchandise collection at the upcoming ComplexCon 2022 festival, which will be held in Long Beach, California. The two parties parties will also debut a full Spring 2023 collection, which will celebrate the 2023 Formula One season.

Oliver Boden, Head of Licensing & Esports at Formula One, commented:

“This collection marks the exciting start of our partnership with Pacsun as we look to engage the next generation of Formula 1 fans through collaborations in the world of fashion, music and popular culture. We look forward to the launch of the next collection in the spring as the 2023 season gets underway.“

Brie Olson, President, Pacsun, said:

“As we continue to tap into cultural moments important to our consumer, it’s a pleasure to add Formula 1 to our offerings and give fans additional apparel to showcase their passion for the sport.“

The collection will be available in select PacSun stores and online worldwide at PacSun.com from December 12, 2022.