Formula One has announced a multi-year partnership with youth retail clothing brand Pacsun.
The partnership will see the launch of a new merchandise collection at the upcoming ComplexCon 2022 festival, which will be held in Long Beach, California. The two parties parties will also debut a full Spring 2023 collection, which will celebrate the 2023 Formula One season.
Oliver Boden, Head of Licensing & Esports at Formula One, commented:
“This collection marks the exciting start of our partnership with Pacsun as we look to engage the next generation of Formula 1 fans through collaborations in the world of fashion, music and popular culture. We look forward to the launch of the next collection in the spring as the 2023 season gets underway.“
Brie Olson, President, Pacsun, said:
“As we continue to tap into cultural moments important to our consumer, it’s a pleasure to add Formula 1 to our offerings and give fans additional apparel to showcase their passion for the sport.“
The collection will be available in select PacSun stores and online worldwide at PacSun.com from December 12, 2022.
Ganguly joins as Brand Ambassador Digital lending platform Olyv has roped in former Indian cricket…
SACA and Adelaide Strikes announced new deal Big Bash League (BBL) team Adelaide Strikes and…
Pakistan looking for a historic white and red-ball series win After cleaning up the hosts,…
Here, we present to you our preview and predictions for the fourth game of the…
Australian rugby league club Penrith Panthers have announced a partnership with Big Bash League (BBL)…
Multi-year deal signed Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have signed a…