On the back of luxury goods firm LVMH Moët Hennessy Louis Vuitton announcing a new agreement with Formula One, its French fine winery brand Moët & Chandon is set to return as the Official Champagne of the competition.
Additionally, Moët & Chandon is also set to take up the role of Title Sponsor for the 2025 Belgian Grand Prix.
Moët & Chandon was a partner of Formula One for its very first season back in 1950.
Stefano Domenicali, President and CEO, Formula One, commented:
“The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1. This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.“
Sibylle Scherer, CEO and President, Moët & Chandon, said:
“We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s. We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.“
Also read: Formula One and Louis Vuitton team up for Australian Grand Prix 2025
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