Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million per year, which is a massive jump from the US$5m deal ESPN had initially signed in 2019.
The new deal will see most of the races broadcast on ESPN or ABC channels, while some select races will be shown exclusively on ESPN+, ESPN’s streaming platform.
It is reported that Amazon had also put forward a bid worth around US$100 million per year to get the rights to sublicense to a linear broadcast network, while Comcast also put in a bid which was comparable to ESPN’s bid, but both these bids were rejected. Netflix was also involved in the discussions, but reportedly Formula One executives did not want to switch exclusively to a streaming service to broadcast the races.
It is to be noted that the boom in viewership in the United States has come on the back of Netflix’s docuseries Drive to Survive, which has resulted in a massive surge of viewership among the US audience.
With growing popularity in the States, the 2023 F1 season will see a total of three races held in the country: in Austin, Miami and Las Vegas, the last one making its debut in the 2023 season.
With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…
Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…
Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…
Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…
Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…
Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…