Aditya ChaudhuriBacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official exclusive VIP hospitality club for the Formula One races.
The agreement with PATRÓN Tequila is the first-ever tequila partnership for the F1 Paddock Club. As the Official Tequila of the F1 Paddock Club, PATRÓN Tequila will serve PATRÓN cocktails at the PATRÓN bars in the F1 Paddock Club for the guests. The signature cocktail for the ongoing season has been announced as The PATRÓN Pole Position Paloma.
Speaking about the deal, Chloe Targett-Adams, Director of Race Promotion & Hospitality at Formula 1, commented:
“We are proud to be bringing the world’s number one super premium tequila together with F1, to enhance our VIP experience for our fans in the prestigious F1 Paddock Club.
“PATRÓN is the perfect brand to be our exclusive tequila partner for the Paddock Club and look forward to creating a best-in-class cocktail experience at the upcoming races this season and in 2023.”
Kathy Parker, President & Global Chief Marketing Officer of PATRÓN, added:
“Just as PATRÓN goes to extraordinary lengths to deliver perfection in every drop of our 100% naturally perfect tequila, that same tireless dedication to perfection can be seen in F1 – from the drivers, to the crews to the passionate fans who live for the sport. This is an exciting time for motorsport with the explosive growth and rising interest from fans around the globe and at PATRÓN, we are thrilled to be part of that passion as the official tequila partner for F1.
“After the announcement of our collaboration with Checo Pérez earlier this year, becoming a part of the exclusive Paddock Club experience was a natural next step for PATRÓN to help make guests’ race day experience simply perfect with a PATRÓN cocktail in hand.“
