Formula One to support Santander’s start-up programme

Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability.

Formula One will be amplifying the Santander X Global Challenge | Countdown to Zero competition, which challenges entrepreneurs to work towards a more sustainable future. The partnership also confirms Formula One’s commitment to be net-zero carbon by 2030. Formula One will also take feedback and advice from the young entrepreneurs in the programme to move its sustainable innovation plans ahead. 

The Countdown to Zero competition will be judged by a panel that will include Formula One personnel. Santander will also gain access to Formula One’s social media and digital channels, through which it will promote its sustainability goals. 

Brandon Snow, Managing Director, Commercial of Formula One, commented:

“As Formula 1 continues the journey to become net-zero carbon by 2030, it is great to collaborate again with Banco Santander, who have a long-standing relationship with the sport. This challenge, and more broadly our partnership, celebrates what makes the sport so special through tech and innovation as we look to create a more sustainable world.“

Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research at Banco Santander, said:

“Santander X is helping thousands of entrepreneurs develop their ideas further and faster. This agreement with Formula 1 takes that support to a new level, creating an opportunity for new businesses to join forces with one of the most innovative sports in the world and support the transition to a low carbon economy. We are delighted to be a part of the programme and wish all the entrepreneurs every success.“

Javier Roglá, Global Head of Santander Universities:

“The green transition is the most urgent challenge we face, so innovation and entrepreneurship play a major role. In Santander, we have been firmly committed to entrepreneurship for 25 years. Last year we supported more than 23,000 emerging ventures, microentrepreneurs and SMEs to receive training and connect them with the resources they need to grow.“