The French Open (also referred to as “Roland-Garros”) has signed home appliance brand Haier as an Official Partner, which will also see Haier’s debut its latest brand ambassador, former World No. 1 Ana Ivanovi?.
As per the deal, Haier will have branding visibility courtside and also have a stand at the Fan Village, which will include its hi-tech solutions and unique style on display for an experience created especially for the event.
With this deal, Haier aims to reach out to global audiences and “expedite the implementation of the brand’s innovative home solutions in overseas markets.”
Also read: French Open (Roland-Garros) 2024 Sponsors
It will be not just the French Open; Haier will also partner with other tennis events such as the Mutua Madrid Open, the Nitto ATP Finals, the Rolex Paris Masters, the ATP 500 Hamburg Open tournament, and two ATP 250 tournaments—the Playa Laguna Croatia Open Umag and the European Open (Antwerp)—for the 2024 and 2025 seasons.
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