Fulham FC extend Fitzdares deal

Fulham Football Club have announced a partnership extension with UK bookmaker Fitzdares, which will therefore continue on as the London-based English professional football club’s Official UK Betting Partner “through to 2024”.

Fitzdares will continue to work on matchday activations along with receiving branding presence on various social media assets of the club. It will also host events for the members on select matchdays. 

Jon Don-Carolis, Commercial Director, Fulham Football Club, commented:

“The incredible foundations which were created during the first year of the partnership between London’s Original Football Club and the world’s oldest bookmakers made it a natural decision to extend, we were delighted. The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.“

Will Woodhams, Fitzdares CEO, added:

“When we started the Fitzdares Club four years ago, it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience, not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the Club’s new Partner Lounge.“