Fulham FC extend HiBob partnership

Fulham Football Club have expanded their partnership with HiBob, which thus becomes a Principal Partner and the Official Sleeve Partner of the West London outfit.

As per the new agreement, the London-based developer of Human Capital Management (HCM) software has taken up the sleeve sponsorship rights for the matchday shirts of the Cottagers’ men’s and women’s first teams.

HiBob’s HCM platform will remain integrated across Fulham FC, Fulham Pier, and Fulham FC Foundation operations. Collaboration on matchday takeovers, social competitions, and player content is also part of the expanded agreement.

Jon Don-Carolis, Commercial Director, Fulham FC, said:

“Family and community are at the heart of Fulham’s DNA, and HiBob’s people-first approach aligns perfectly with our values. Extending our partnership and welcoming HiBob as a Principal Partner is a natural next step in our shared journey, enabling us to continue building high-performing teams at every layer of the Club.”

Sophie Chesters, Chief Marketing Officer at HiBob, added:

“Sophie Chesters, Chief Marketing Officer at HiBob,We’re proud to be celebrating one year as Fulham FC’s HCM partner, a relationship built on shared values and a genuine belief in putting people first. During this time, the partnership has grown stronger, rooted in the idea that connected teams and strong communities drive success both on and off the pitch. At HiBob, we call this ‘Bring me, win as we’ – creating spaces where people can be themselves and thrive together. We’re genuinely proud to stand alongside a club that leads with heart and represents values we deeply care about here at HiBob.”