Fulham extends HiBob deal

English football club Fulham FC have announced an extension of their partnership with human resources platform, HiBob, who will take on the role of Fulhams Official Sleeve Partner also also Principal Partner. HiBob will have their logo present on the Fulham men’s and women’s first team’s jerseys and on various other club assets. The deal will see HiBob’s Human Capital Management (HCM) platform continue to be present across the club, Fulham Pier and Fulham FC Foundation. Both will also work on various other fan engagement collaborations along with players from the Fulham men’s and women’s teams. 

Jon Don-Carolis, Commercial Director, Fulham, said,

“Family and community are at the heart of Fulham’s DNA, and HiBob’s people-first approach aligns perfectly with our values. Extending our partnership and welcoming HiBob as a Principal Partner is a natural next step in our shared journey, enabling us to continue building high-performing teams at every layer of the Club.”

Sophie Chesters, Chief Marketing Officer at HiBob, added,

“Sophie Chesters, Chief Marketing Officer at HiBob,We’re proud to be celebrating one year as Fulham FC’s HCM partner, a relationship built on shared values and a genuine belief in putting people first. During this time, the partnership has grown stronger, rooted in the idea that connected teams and strong communities drive success both on and off the pitch. At HiBob, we call this ‘Bring me, win as we’ – creating spaces where people can be themselves and thrive together. We’re genuinely proud to stand alongside a club that leads with heart and represents values we deeply care about here at HiBob.”