Fulham Football Club have announced a partnership with sports nutrition brand Kinetica Sports.
Kinetica Sports thus becomes the Official Sports Nutrition Partner of the Cottagers. The partnership is aimed at fuelling performance and recovery of their players. As per the agreement, it will supply Fulham players and coaching staff with its range of electrolyte, creatine, recovery, collagen, and whey products.
Additionally, the two will work on joint activations, which will feature across Fulham’s digital channels. They will also co-host matchday experiences, as well as deliver “insights into how nutrition underpins elite performance”, “special offers on Kinetica Sports products”, and “educational initiatives aimed at raising awareness about the role of nutrition in football.”
Sorcha Madigan, Managing Director of Kinetica Sports, added:
“We’re delighted to be partnering with Fulham Football Club, a club steeped in heritage and excellence that embodies so many values that Kinetica Sports stands for. We’re committed to providing world class sports nutrition to fuel performance and together, we look forward to pushing boundaries and supporting the team to fuel their potential both on and off the pitch.“
Matt Westmoreland, Nutritionist, Fulham Football Club, said:
“Partnering with Kinetica Sports this season is a huge step forward for our nutrition programs across the First Team, Academy and Women’s Team. Their commitment to high-quality, science-based products ensures our players have everything they need, in addition to their daily food and drink intake, to fuel, recover and stay healthy throughout the season. Every product in Kinetica Sports range is Informed Sport certified, which gives us confidence in both the safety and performance of their supplements. They are a company that clearly understands how to support the increased training and competition demands of elite athletes.“
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