Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across Fulham Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
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PRINCIPAL PARTNERS
W88
The global online betting company was announced as Fulham’s front-of-matchday-shirt sponsor and a Principal Partner in July 2022 in a deal covering both their men’s and women’s first teams and set to run until the end of the 2022-23 season.
Adidas
German sportswear giant Adidas has enjoyed a long relationship with Adidas. The two first partnered in 1977, then 1997, and then 2013, the year they have enjoyed a continuous partnership since, which was further extended to 2023 three years ago.
The deal sees Adidas serve as the official kit supplier for the club’s matchday and training wear. It also sees its products sold at the club’s home ground, Craven Cottage.
World Mobile
The London-headquartered blockchain-based mobile network company was announced as a Principal Partner of Fulham in July 2021. It served as the team’s front-of-matchday-shirt sponsor for the entirety of the 2021-22 season.
In June 2022, the two parties renewed their partnership to also cover the 2022-23 season. As per the renewed agreement, World Mobile serves as the matchday-shirt-sleeve sponsor to the club. The deal covers Fulham’s men’s and women’s senior as well as their academy (U21 and U18) setups.
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OFFICIAL PARTNERS AND SUPPLIERS
Applied Nutrition
The Knowsley-based sports nutrition brand was announced as the club’s Official Sports Nutrition Supplier in October 2021.
Apart from branding rights, the deal entails Applied Nutrition supplying the club with its products for their senior and academy men’s teams as well as their women’s teams.
Better Gym
The London-based British chain of gyms, swimming pools and leisure facilities first worked with Fulham during the first COVID-19 lockdown in early 2020, when it supplied the club’s players with fitness equipment so they could continue their training sessions at home.
The two parties announced a new partnership in April 2021, with the new deal set to run until the end of the 2022-23 season and making Better the Official Gym and Leisure Centre Provider of the club.
Buxton
British Mineral Water company Buxton teamed up with Fulham as their Official Hydration & Water Partner ahead of the 2020-21 season.
The deal sees Buxton provide water bottles on the pitch side to the Fulham players and staff during matchdays and in the stadium.
CAE Technology Solutions
The Leamington Spa-based British IT infrastructure solutions provider was announced as the Official Technology Solutions Partner of the club in February 2021 in a deal set to run until the end of the 2022-23 season.
Apart from branding rights, the deal entails CAE helping Fulham in “targeted investments like the design and deployment of the network, Wi-Fi and IT infrastructure for Fulham Pier, whilst also focusing on cost optimisation on day-to-day IT needs” as well as augmenting their IT supply. In return, CAE gets access to Fulham’s Business Club, allowing the company to offer its staff and clients a luxurious matchday experience at Craven Cottage. The deal also entails showcasing of CAE products.
Charles Tyrwhitt
British multi-channel clothing retailer Charles Tyrwhitt serves as official formalwear partner to the Cottagers since 2019.
The deal sees Charles Tyrwhitt provide suits, shirts, shoes, and knitwear to the players and staff for club-related events.
Corney & Barrow
Corney & Barrow signed a deal with Fulham as one of their official club suppliers in 2018.
The London-based wine merchant provides wine to all the hospitality areas at Craven Cottage.
CRX Compression
The Cardiff-based compression garments manufacturer was announced as an Official Partner of the club in October 2021 on a two-year deal.
Apart from branding rights, the deal sees CRX supply its products to the men’s, women’s and academy teams’ players of Fulham.
FIS
The Jacksonville, Florida-headquartered global banking solutions provider serves as the Official Payments Technology Provider to the club.
Playermaker
Playermaker is a London-based manufacturer of tracking devices and provider of data-driven fitness and performance solutions. It serves as the Official Academy Player Performance Insights Partner of the club.
Apart from branding rights, the deal sees Playermaker work with the club’s academy setup to help them optimise the performance levels of their players across all age groups. The partnership also entails Playermaker supporting the Fulham FC Foundation, the charity arm of the club, by “providing a number of units for use in the delivery of the[ir] Football & Education programme, which aims to provide secondary school students with a pathway to continue their footballing development”.
Sokin
The London-headquartered global financial services provider was announced as the club’s Official FX Payments Partner in March 2021. The current deal between the two parties is set to run until the end of the 2022-23 season.
Apart from branding rights, the deal entails the two parties collaborating over content creation (featuring Fulham’s first-team players), B2B testimonials and case studies.
Somfy
The French shading technology supplier signed a three-season deal with Fulham in June 2022 to become one of their Official Partners.
Apart from branding rights, the partnership entails Somfy supporting the club’s Fulham Pier development by supplying them with “an intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing and comfort”.
Therabody
The Los Angeles, California-headquartered tech-based natural wellness solutions provider serves as the Official Recovery Technology Partner of the club. The partnership sees Therabody’s products made available at the club’s training facilities, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
UTL Group
UTL Group is a four-company group based out of Epping, Essex specialising in print and document solutions, telecoms, cabling and security solutions.
Fulham onboarded UTL as their Official Managed Print Partner in September 2021 on a three-year deal. Apart from branding rights, the deal entails UTL helping the club “streamline and improve” their printing-oriented business processes. UTL also works with Japanese company Epson to supply print equipment at the club’s training facility (Motspur Park) and home ground (Craven Cottage).
ELMO Webexpenses
The Witney-based British digital expense management software provider was announced as the club’s Official Expense Management Provider in July 2021.
Apart from branding rights, the deal sees Webexpenses offer its services to the club and help them “save time, reduce costs and improve visibility of company spend with ease”. The deal also entails creation of case studies detailing the benefits received by Fulham by employing Webexpenses’ expense management software.
HH Global
HH Global is a global advertising services provider based out of Leatherhead, Greater London and serves as an Official Supplier to Fulham.
Taittinger
Taittinger is a French family-name label that is based out of Reims and produces Champagne. It also serves as an Official Supplier to the club.
