Fulham FC partner with Strauss

Fulham Football Club have announced a partnership with German workwear brand Strauss, bringing it on board as their Official Workwear Partner.

The partnership will see Strauss gain branding rights on the pitch-side LED boards at Craven Cottage, Fulham’s home ground, as well as other club assets.

The partnership officially kicked off on December 22, during Fulham’s recent Premier League home game against Nottingham Forest.

Jon-Don Carolis, Commercial Director at Fulham FC, commented:

“We are pleased to welcome Strauss to the Fulham family. Strauss is a brand that prides itself on durability and high performance—values that resonate strongly with our Club’s heritage. As they expand their presence in the UK, we look forward to working together and providing a premier platform for their brand at Craven Cottage.”

Henning Strauss, CEO & Chief Brand Officer at Strauss, said:

“Partnering with Premier League teams like Fulham FC makes perfect sense in this respect, especially when the Club and its history reflect our values, first-mover attitude, and respect for skilled work.”