Fulham partners with Strauss

Premier League club Fulham FC have recently announced a new partnership agreement with German workwear brand Strauss, who will join the English football team as their Official Workwear Partner. The partnership will see Strauss gain branding on Fulham’s LED platforms and other team assets. 

The partnership officially kicked off from December 22, 2025 with Strauss having branding present during Fulham’s home against Nottingham Forest, which saw a Raúl Jiménez penalty in added time in the first half being the decider as Fulham held on for a 1-0 win.

Jon-Don Carolis, Commercial Director at Fulham, commented,

“We are pleased to welcome Strauss to the Fulham family. Strauss is a brand that prides itself on durability and high performance—values that resonate strongly with our Club’s heritage. As they expand their presence in the UK, we look forward to working together and providing a premier platform for their brand at Craven Cottage.”

Henning Strauss, CEO & Chief Brand Officer at Strauss, said,

“Partnering with Premier League teams like Fulham FC makes perfect sense in this respect, especially when the Club and its history reflect our values, first-mover attitude, and respect for skilled work.”