European esports organisation G2 Esports has inked a new partnership agreement with sim racing peripherals provider Next Level Racing. The partnership will see G2 Esports’ sim racing division be supplied with Next Level Racing’s cockpits for various tournaments and events.
G2 and Next Level Racing will also work on a host of community activations and events, details of which will be released soon.
By partnering with Next Level Racing, G2’s partner list continues to grow, with the likes of Adidas, Red Bull, BMW and Spotify already part of its roster.
Kam Khadem, Head of Brand at Next Level Racing, commented:
“International competition is what Next Level Racing lives for, and we are proud to be in partnership with G2 Esports to support their expansion in the exciting world of sim racing and top-tier competitive esports. We are looking forward to racing at the highest levels with the G2 Esports Team Pro drivers!“
Nathan Tague, Head of Sim Racing at G2 Esports, added:
“We are delighted to welcome Next Level Racing as a partner of our Sim Racing team. From early conversations, it was clear that we share the same passion, goals, and vision for the future of the sim racing ecosystem. We can’t wait to get to work on bringing these to life through our partnership. Like G2, Next Level Racing is a world leader in its respective field and combined, we are setting ourselves up for sustained success, both on and off the circuit. Our drivers will be equipped with NLR’s truly cutting-edge equipment, enabling them to bring home the championships and wins that G2 is renowned for. G2 has been a key player in Sim Racing since 2017. Delivering the first sim racing-specific partnership is a proud moment for us and it reaffirms our long-term commitment to the discipline.“
G2 has a strong sim racing division, with its team having won the iRacing Porsche Esports Super Cup Series and Assetto Corsa Competizione (ACC). Apart from sim racing, the organisation also has rosters in CS:GO and League of Legends.
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