George Russell teams up with AMAFFI Perfume House

AMAFFI Perfume House has roped in Mercedes Formula One driver George Russell as a global brand ambassador.

The partnership was launched through a photo campaign, through which Russell promoted five distinct fragrances from the Switzerland-based company.

Additionally, as global brand ambassador, the 28-year-old will headline advertisements and media campaigns for AMAFFI Perfume House.

On his AMAFFI Perfume House partnership, George Russell commented:

“This partnership felt very natural from the start. AMAFFI’s approach to craftsmanship – where every detail is considered, and every note balanced with purpose – resonates deeply with me. Whether in racing or in creativity, you pursue precision and emotion in equal measure. That’s what makes this collaboration meaningful – it captures both, with honesty.”

Didier-Alexandre Ambroise, Managing Director of AMAFFI Perfume House, added:

“George personifies the essence of AMAFFI – an unwavering commitment to excellence, art, and mastery of craft. His sensibility and precision mirror our philosophy: to create experiences that endure and move those who encounter them.”