The Golden State Warriors are an American professional basketball team that were founded in 1946 in Philadelphia before moving to San Francisco in 1962. The Warriors compete in the National Basketball Association (NBA) as a member of the Western Conference Pacific Division.
Since 2015, the Golden State Warriors, who have won four championships, have been the subject of the most media attention. The team’s superstar, Stephen Curry, shattered numerous records and cemented his status as a potential Hall of Famer when the Warriors won their most recent championship in 2022.
The Warriors’ recent performance and star-studded line-up contribute to their popularity. In this article, we look at their sponsors:
Also read: NBA Sponsors 2022-23
In 2017, Japanese e-commerce company Rakuten signed a two-year deal to become the Golden State Warriors’ jersey patch sponsor in a deal reportedly worth US$60 million. The agreement was initially extended in 2019, then again in 2021, and last in May 2022.
The Warriors and FTX announced an agreement in December 2021, with FTX serving as the team’s official cryptocurrency platform. Early in 2022, the Warriors began releasing NFTs on FTX.us in relation to the collaboration.
As part of a multi-year agreement in May 2021 with 15 NBA organisations, including the Golden State Warriors, US telecom giant Verizon installed 5G in 60 NBA facilities.
The company’s 5G Ultra Wideband network enables the franchises to provide their fans with more immersive experiences and allows arenas to use next-gen solutions for operational purposes around public safety, access, concessions and crowd management.
The Golden State Warriors’ home arena, Chase Center, and bleach and cleaning brand Clorox signed a multi-year agreement in 2021. The deal makes Clorox the official disinfectant product of the Warriors and Chase Center.
According to the agreement, Clorox supplies cleaning supplies, such as Clorox Total 360® System electrostatic sprayers, to support Chase Center’s Clorox-sponsored Clean Team and has a branding presence at the Warriors’ home matches.
A multi-year collaboration between the Golden State Warriors and Betway, an international sports betting and gambling company, was announced in March 2021.
Along with a presence on the team’s digital and social networks, the collaboration includes an integrated marketing effort to advertise Betway through broadcast-visible signs, commercial readings, and other marketing materials.
The Golden State Warriors were one of ten NBA clubs with whom cognac brand Hennessy teamed up with, after it was named the league’s official spirit in March 2021.
The collaboration entails marketing assistance, custom community platforms, retail activation, and regionalised packaging. The goal of Hennessy is to promote its motto of “Never Stop, Never Settle” through distinctive activities that reflect the local communities in and around San Francisco.
The Golden State Warriors declared Biofreeze, a 1991-invented pain relief product, as the official title sponsor of their basketball and training facilities in 2019.
According to the terms of the deal, supporters of the Golden State Warriors can access the Biofreeze Center exclusively and keep up with all the events there via Instagram.
In October 2022, the Warriors announced a multi-year partnership with DoorDash, making the American food delivery service their official on-demand delivery platform.
One essential aspect of the collaboration is the ability for Chase Center attendees to use the DoorDash mobile app to order food and drinks for pickup inside the arena. The Warriors and DoorDash have also announced different chances for fans to win prizes, use discounts on orders, and more at the start of the 2022–23 season to commemorate the collaboration.
The Golden State Warriors and Fanatics, a licenced sports merchandise firm, jointly announced a long-term, omni-channel retail agreement in July 2019. This partnership expanded item selection and accessibility for fans across online, mobile, and in-person retail outlets.
With this announcement, Fanatics established a system of all Warriors shop locations in the Bay Area, including the 10,000-square-foot multi-level flagship store at Thrive City and stores within Chase Center.
Williams-Sonoma, a retailer of home goods, and the Golden State Warriors announced a relationship in May 2019 that made Williams-Sonoma the team’s official furniture and home design partner.
Williams-Sonoma provided furnishings for a number of spaces at Chase Center. These areas included courtside lounges, numerous bar spaces, the club suites, and the Warriors Corporate Offices.
The Warriors and Chase Center announced a partnership agreement with Google Cloud in February 2019. Through the partnership, Google Cloud was named the Official Public Cloud Provider of the Golden State Warriors and a Founding Partner of Chase Center.
Speaking about the partnership, Daniel Brusilovsky, Vice President, Technology, the Golden State Warriors, commented in August 2022:
“We spent three years building that foundation with the Google Cloud team. We went through a year-plus of proof of concept with BigQuery to see how this would actually work before we fully transitioned to it. Working hand in hand with our team and the Google Cloud team to build all of this and understand how to do it.“
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