Guild Esports expands Samsung partnership

Gaming organisation and lifestyle brand Guild Esports has announced an extension of its partnership with South Korean electronics company Samsung. 

The one-year extension will see Samsung provide Guild Esports with its range of QLED TVs for the Guild players, content creators, academy and at Guild’s headquarters in London. Samsung will also serve as the brand’s Official TV Partner across the UK and Ireland. 

Speaking about the extension, Kal Hourd, Chief Executive at Guild Esports, commented:

“Samsung has been a fantastic partner over the past 12 months and we are delighted that they are deepening our partnership with a new sponsorship deal for their globally-admired television brand as well as an extension of our existing relationship. This is a resounding validation of Guild’s reach and value proposition by a world-class consumer brand, and we look forward to collaborating with them even more closely to deliver to our young and engaged esports audience.

“Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms our joint commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community.“

Dan Hastings, VP, TV/AV, Samsung Electronics, added:

“Samsung TV’s deliver a unique gaming experience, with state-of-the-art AI processors delivering brilliant picture quality, Quantum Dot technology producing naturally bright and colourful images, leading HDR brightness to see every detail in the game, best-in-class 144Hz refresh rates that eliminate lag for an ultra-smooth gaming experience and Dolby Atmos for amazing surround sound – these TV’s offer the next-gen gaming experience with incredible sound and picture quality.”

Aside from Samsung, Guild Esports also has sponsorship deals in place with the likes of Razer, Bitstamp, Subway, Hyperice and Coca-Cola.