David Beckham co-owned esports and lifestyle brand Guild Esports has signed a sponsorship deal with global beverage brand Coca-Cola. The deal will see Coca-Cola join as the esports team’s Official Soft Drinks and Hydration Partner.
By joining forces with Coca-Cola, Guild Esports has become the first-ever European esports organisation to ink a global sponsorship deal with Coca-Cola.
Also Read – Top 10 eSports organisations in the world
Kal Hourd, chief executive of Guild Esports, commented:
“Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. The partnership will see Coca-Cola provide Guild Esports with unique and unmissable experiences.
“They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.“
Guild Esports has also stated that following the agreement with Coca-Cola, the brand has seen its share prices rise by more than 40 per cent.
Co-founded by former England men’s national football captain David Beckham in June 2020, Guild Esports currently has competitive teams in FIFA, Rocket League, Fortnite and Apex Legends.
Adelaide Strikers will take on Perth Scorchers in Match 32 of the ongoing 2025/26 Big…
Back-to-back games for the Delhi Capitals who will play their second match of the 2026…
Sydney Sixers will take on Hobart Hurricanes in Match 31 of the ongoing 2025/26 Big…
Mumbai Indians will look to bounce back against Delhi Capitals who’ll be playing their first…
Here, we look at the official sponsors and partners of the UP Warriorz (UPW) for…
Here, we present our preview and predictions for Match 30 of BBL|15, to be played…