Guild Esports inks deal with Coca-Cola

Guild Esports inks deal with Coca-Cola

July 23, 2022

David Beckham co-owned esports and lifestyle brand Guild Esports has signed a sponsorship deal with global beverage brand Coca-Cola. The deal will see Coca-Cola join as the esports team’s Official Soft Drinks and Hydration Partner.

By joining forces with Coca-Cola, Guild Esports has become the first-ever European esports organisation to ink a global sponsorship deal with Coca-Cola. 

Also Read – Top 10 eSports organisations in the world

Kal Hourd, chief executive of Guild Esports, commented:

Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. The partnership will see Coca-Cola provide Guild Esports with unique and unmissable experiences. 

They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.


Guild Esports has also stated that following the agreement with Coca-Cola, the brand has seen its share prices rise by more than 40 per cent. 

Co-founded by former England men’s national football captain David Beckham in June 2020, Guild Esports currently has competitive teams in FIFA, Rocket League, Fortnite and Apex Legends. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Understanding the 2023 rule tweaks
Previous Story

Understanding the 2023 FIA rule tweaks

Alpine announces partnership with Accor
Next Story

Alpine announce partnership with Accor

Latest from eSports

Go toTop